b2 SOCIAL IS A LEADER IN PROVIDING CHINESE SOCIAL MEDIA SERVICES TO THE ENTERTAINMENT INDUSTRY

We work with musicians, talent management firms, agents and record labels from around the world, providing a robust range of services.

We focus on the twin goals of building & energising a Chinese fan base and monetising the artist’s social media platforms.

Whether a DJ, band, solo singer, rap star or music label, we provide the bridge to activate and engage with Chinese fans.

We also represent top athletes, actors, models and business leaders.

Why Chinese social media?

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In the Chinese entertainment business, a comprehensive social media strategy is crucial for maximising success. 

With over 800 million netizens, an actively managed, well-executed social media strategy is not optional; it’s essential.  

China has its own set of social media platforms. 

Rather than Instagram and Facebook, artists interact with fans through homegrown services such as Weibo, WeChat, NetEase Cloud Music and QQ Music.

Celebrities in China have highly engaged fan bases — 20, 30 or 40 million followers is not unusual for major stars.  

With these followings, the artist has an incredible ability to interact with fans, reward & energise the base, and drive revenue from the accounts.

For Western artists (and acts from other Asian countries), the opportunity is sizeable. However, a dedicated local partner is needed to navigate the local platforms, react to the nuances of the market, and manage the fan base on a daily basis.

Why b2? 

Simply put, we have the most experience. 

We’ve dedicated years to this business, representing dozens of major international artists — setting strategy, managing accounts and executing campaigns. 

It’s not as simple as daily postings. 

It’s understanding the market, the fans and the artist’s goals….and being able to leverage the full range of opportunities available. 

b2 is proud of our track record as a leader in this sector. 

Also, as a division of b2 Holdings, our clients are able to leverage our other music assets and platforms, creating additional exposure in the Asian markets. Please see www.b2talentasia.com

We provide a comprehensive range of Chinese social media services for our clients.

Social Media
Strategy & Planning

Account Verification
& Launch

Fan Base Analysis

Campaigns
& Promotions

Account Monetisation

Daily Active Account Management

Traditional & Digital
Public Relations services

While the basic goals are constant – grow / engage the Chinese fan base & create revenue generating opportunities – the specifics are finely tuned for each individual client.

We work with clients from across the entertainment industry. 

Our sectors of expertise include:

Musicians / Artists (all genres)

Talent management firms

Record companies

Agencies

Promoters

Athletes

Sports organisations

Models

Executives in entertainment

Case Study I
Artist Accounts and monetisation ​
We launched the China accounts for a major Western pop star, steadily growing the follower-base on a monthly basis. Once critical mass was reached, we were able to successfully book the artist on a number of Chinese award shows, generating significant revenue.
Case Study II
Track & Album Release Promotions
Upon the release of a major cross-border collaboration track by a top US DJ, we launched an intense social media awareness campaign. The campaign was a massive success, driving more than 4.8 million views and over 9k engagements and generating awareness and enthusiasm for the song.
Case Study III
Pre-Tour Campaigns
In the six-week period before a major rock band’s 7-city China tour, we worked with the band’s US agency and the artist to provide an intense social media campaign to create tour buzz and excitement around the tour. Through a series of targeted posts, exclusive content from the artists, ticket giveaways and other promotions, we successfully energised the fan base, generating over 5 million impressions and 27k engagements and helped drive ticket sales for the tour.
Case Study IV
Record Label account management
By launching and managing the Chinese social media accounts for a major western record label, we managed to significantly enhance brand awareness for the label itself. Within the first 6 months, the follower base of the label’s account has expanded by 30% and the average engagement has increased by 500%. Followers have come to trust the label, through these accounts, as a curator of quality music. Additionally, these social media accounts have served as a platform to announce and amplify releases from the label’s artists.
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Our head office is located at:

Room 308, Kai Tak Commercial Building, 

159-161 Connaught Road, Central,  

Sheung Wan, Hong Kong

If you have questions or would like to learn more, please contact us at sari@b2talentasia.com

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