Why Chinese social media?
In the Chinese entertainment business, a comprehensive social media strategy is crucial for maximising success.
With over 800 million netizens, an actively managed, well-executed social media strategy is not optional; it’s essential.
China has its own set of social media platforms.
Rather than Instagram and Facebook, artists interact with fans through homegrown services such as Weibo, WeChat, NetEase Cloud Music and QQ Music.
Celebrities in China have highly engaged fan bases — 20, 30 or 40 million followers is not unusual for major stars.
With these followings, the artist has an incredible ability to interact with fans, reward & energise the base, and drive revenue from the accounts.
For Western artists (and acts from other Asian countries), the opportunity is sizeable. However, a dedicated local partner is needed to navigate the local platforms, react to the nuances of the market, and manage the fan base on a daily basis.
Simply put, we have the most experience.
We’ve dedicated years to this business, representing dozens of major international artists — setting strategy, managing accounts and executing campaigns.
It’s not as simple as daily postings.
It’s understanding the market, the fans and the artist’s goals….and being able to leverage the full range of opportunities available.
b2 is proud of our track record as a leader in this sector.